How to create content for your newsletter Marketing Articles | March 1 Dwyane Wade Youth Jersey , 2012 Clients ask me every week, ?Fabienne, HOW do you come up with new content for your ezines every single week!? I can barely make the time to write one newsletter a month and I just don?t know what I?d talk about if I wrote it weekly or every other week! I?m busy enough networking, following up on prospects, setting up speaking gigs, and seeing clients that I just don?t have the time to create a brand new article each week!?
Clients ask me every week Josh Richardson Youth Jersey , ?Fabienne, HOW do you come up with new content for your ezines every single week!??I can barely make the time to write one newsletter a month and I just don?t know what I?d talk about if I wrote it weekly or every other week! I?m busy enough networking, following up on prospects, setting up speaking gigs, and seeing clients that I just don?t have the time to create a brand new article each week!?
I don?t blame them. I used to think the exact same thing.?When I first started with my ezine (?enewsletter? was the common term when I started doing one 7 or 8 years ago). I wrote it monthly, at best! Sometimes Alonzo Mourning Youth Jersey , MONTHS would go by without me working on one. And when I had my first child, I took an entire year of hiatus from my ezine.
To tell you the real honest truth, it wasn?t because I had a new baby that I didn?t want to write an ezine more often.?The real story was that I knew writing one worked so well in attracting clients to me that I was afraid I would attract MORE clients than I could handle. I already had the clients I could handle, and I just didn?t want to be overwhelmed and feel I didn?t know if I couldn?t handle what new ones came my way. (Ever feel that?)
But since I rarely admitted that to others, I used the excuse that coming up with content each week was too hard; I just didn?t have the time that I needed to work on it. I imagined it taking hours and hours to work on one issue and I thought once a month would satisfy my subscribers. But I noticed one thing.
I was utterly FORGETTABLE when I wrote to my subscribers only once a month?or every two months. My list wasn?t growing fast and I certainly wasn?t turning more prospects into paying clients with it. I realized that if I wanted to make this ezine thing WORK, then I had to commit to providing high-value Goran Dragic Youth Jersey , high-content credible ezines on a regular basis and more often.
Today, my ezine is responsible for bringing me the largest majority of my private clients, group clients and purchasers of my home study manuals. I believe it?s a combination of a lot of little things. 1) Creating the Know-Like-Trust factor; 2) being authentic about the struggles I have or have experienced and 3) hands-down, it?s deciding to send it bi-weekly at first, and then after a few months, taking the plunge and going weekly.
So Hassan Whiteside Womens Jersey , writing so often meant I had to figure out SYSTEMS for coming up with content?and doing it every single week, because NOTHING is worse than sitting there, in front of your computer screen, being on deadline and not knowing what to write about.
With my many clients who are first-timers to writing articles more often, I ask them to make a list of topics?for the ENTIRE year. So, if they?re writing bi-weekly Dion Waiters Womens Jersey , that means coming up with 26 topics by our next session, all in one fell swoop. Then, each time they sit down to write the article, all they have to do is pull out the list and write it, not have to futz around wondering what to write about. Much easier.
This gets them in the habit of writing regularly?and we all know that once a habit is formed, it?s hard to break. (I actually look forward to writing my ezine each week. It feels like I?m talking directly to you and that feels like I?m creating that relationship even further each week.)
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07.09.2019 09:08
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