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Marketing Your Web Hosting Company in 2007 Computers Articles | March 27, 2009 Marketing Your Web Hosting Company in 2007? There are many ways to market a web hosting company and many articles have touched on them. There are web hosting directories, banner ads on webmaster sits,...
Marketing Your Web Hosting Company in 2007 ? There are many ways to market a web hosting company and many articles have touched on them. There are web hosting directories, banner ads on webmaster sits Marshon Lattimore Jersey , search engine placements, ppc advertising, etc. These are all effective methods if used and managed properly.
But these are mostly forms that market on the internet to webmasters, programmers, graphic designers Tre'Quan Smith Jersey , and small hosting companies. Traditionally the online webmaster was the target audience. They were the ones who built websites and the ones non technical people looked to. But today with the evolution of web hosting and website builder tools as well as the continued education of the common person, the average web hosting customer is no longer your online webmaster. It can be any father with baby photos, a neighborhood association, a church, an artist Marcus Davenport Jersey , etc. We looked at the signups from a popular web hosting company over the last month and that is exactly what we found. The number of signups from people in the industry was less then 20%.
Increasingly the average person has 2 things. First, is digital content. People have photos, letters, videos, blogs Michael Thomas Jersey , etc. Secondly, they have enough internet savy to research hosting companies and their plans. It has become a way of life in America. It is not just for web hosting but everything. When I want to buy a car I research the models and dealers online and make my choices. Same for real estate; likewise with vacations. I research products before I buy them online. Everything from cameras to coats.
Historically, customers, also, did not change hosting companies often. Most people were not comfortable moving their website and risking the loss of uptime and data. Unless a host was really bad you stayed with them and rode out the bad times.