Make sure you target women. It's true for almost anything you are selling. According to Women Mean Business: The Secret to Selling to Women Todd Gurley II Rams Jersey , eighty percent of all checks written in the US are written by women and they purchase 80-% of all consumer goods in the U.S. That's not a market segment you can afford to ignore. Even for items traditionally thought of as male dominated, such as consumer electronics, women have significant influence.
The Consumer Electronics Association (CEA) found women actually spent more on technology in 2003 than men Todd Gurley II Kids Jersey , accounting for $55B of the $96B spent on electronics gear. Auto industry research shows that 65% of new vehicle purchases are substantially influenced or directly made by women. A 2005 study by Lucid Marketing found that your business will suffer if your business web site doesn't measure up with women consumers.
How can this help you? Make sure you actively pursue women as customers, even if you don't sell goods or services that you think appeal to women. Make sure your site or facility appeals to women as well as men. Women tend to feel uncomfortable around unhelpful or pushy salespeople. This occurs often in segments such as automotive or consumer electronics, where sales people tend to try to dominate or "sell down" to women. This could give you an advantage if you sell on the web Todd Gurley II Youth Jersey , where this would not be a concern.
According to the Lucid study, women value the following attributes in an e-commerce website.
? Easy navigation ? Maximum product selection ? Product reviews recommendations ? In-depth product information ? Competitive pricing
Make sure your site provides these things.
According to retail statistics, women tend to make purchase decisions based more on lifestyle and aesthetics. Keep this in mind when formulating your product mix and promotional strategy. Women and men both desire flat panel TVs for example Todd Gurley II Womens Jersey , but for different reasons. Men tend to either want to impress their friends or have them because they are 'cool'. Women want a flat panel more because they intrude minimally on a room's design, space and aesthetics.
Women also tend to be influenced by safety and security more than male customers. Make use of this on your site and in your store.
For all of you that sell in traditionally male dominated segments, explode your sales by making sure you don't neglect women. This strategy will open new horizons to your business and allow you to generate more referrals from satisfied women customers.
Steve Faber has been successfully marketing both on and off line for years. He has been a principal for a bricks n mortar business that grossed almost $2 million a year. He has been involved with several successful websites for both bricks n mortar and online businesses. You can get his free newsletter with great information to really grow your business at: Proven Steps to Make Money Online ECommerce Articles | March 19 Authentic Todd Gurley II Jersey , 2008 Affiliate marketing is undoubtedly the easiest way for any newcomer to make a living online. Discover how you can get started today by proven step by step methods..
I cannot think of any better way to get started with a home business than by joining and marketing affiliate programs. Ok, I may be a little biased because this is how I make my living but I believe that anyone honestly searching to establish a credible business online will find affiliate marketing very attractive.
What other business can you think of where you can virtually put the whole thing on auto-pilot? Sure, you can gain a lot of freedom by setting up your own products and marketing them online but you still have to worry about product delivery Todd Gurley II Jersey , after sales support etc. etc.
When you are an affiliate marketer - selling other people products for commissions - you don't deal with any of the above. The merchant or product owner deals with all the ins and outs of the business. Your only job is to market the product and collect your commission check.
Commissions on digital products like e-books and software are usually processed by one of the big online merchant accounts like Clickbank. Clickbank allows you to take your affiliate link with which to make sales. They then track and split the sale price between you and the merchant and send you a check once every two weeks.
There is nothing better than coming back from holiday and finding checks in your mailbox that have been made while you basked in the sun. This has happened to me on a number of occasions and is not just hype.
Think about it! Your marketing, through having your own website or otherwise, is out there in cyberspace, viewable 247 365 days per year. It sells whether you are there or not.
Don't mistake this for a get rich quick scheme. A fly-by-night, it is not. There is some initial work to be done and you do need to put in some time daily to maintain your business BUT the freedom that this business affords me is unimaginable.
For a start, I don't have to leave my home to make my living. I can also take my laptop to virtually any country in the world that has an internet connection and make money. It was this concept that initially attracted me to making money online and empowered me to never give up until I have found success.
I can take days off when I like and shutdown the computer at anytime of the day. Does this type of work appeal to you? Can you see yourself enjoying the freedom of working for yourself?
The dream of working online is absolutely achievable to the average person given a little initial work and some persistence.
Find the right business#7# seek out a mentor, and make a start. You can think about it forever but unless you take some action you will never achieve your goals.