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What the Heck is a Campaign and Why Do I Need to Do One? Marketing Articles | March 24, 2005
Many people ask me John Tavares Jersey , ?What is a postcard campaign, exactly?? ?And why do I need one?? As I have been educating my clients one on one for years now, I suddenly had the bright idea that I needed to explain this for more than just one at a time and in further detail. So here goes?
Campaigns for marketing are Cheap Islanders T-Shirts , in a nutshell, a series of repeat mailings that are strategically planned so that there is maximum benefit (more new customers) for your business.
Nota bene (that means ?take note? in Latin ? and I do mean take note): If you are not doing repeat mailings then you are flushing money down toilet.
Why is this true? Basically, because people hold onto your postcard for a while. They can hold onto your postcard for six months. They will even hold on to your card for three years. When you repeat your mailings to those same people Cheap Islanders Hoodie , your chances of them responding just got greater. Repeat mailings cannot be repeated enough.
A one shot in the dark postcard mailing is not going to change your business, your bottom line, your life or your anything.
So Customized Islanders Jersey , if you are not up to confronting that you need to do a campaign then maybe you shouldn?t be in business. And that may sound harsh ? it is harsh. It?s a harsh world. And I want you to succeed in it.
Why do businesses fail in the first three years? Because they don?t have enough people paying money to them for their services. The bottom line is, they don?t market ? they don?t get people buying their stuff. That?s the whole point of marketing.
Yes, some promotion is better than no promotion. But the great thing about marketing campaigns is that you will be more able to predict your growth. Your income is dependent upon how much communication you put out on a subject. It?s relative to that.