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Top Tips For A New Restaurant Owner Business Articles | June 21, 2012
If you're thinking of opening your own restaurant or even taking over an establishment, there are certain things that you need to consider that can help your business become a success. Here are some fundamental tips to help you on your new adventure!
Location, Location Kareem Hunt Womens Jersey , LocationA bad restaurant in a great location is arguably better than a great restaurant in a bad location. Unless you have a name to draw people in, you're going to have to build a reputation from word of mouth - and word of mouth begins with healthy footfall. Choose carefully when deciding on the location of your restaurant: consider what other restaurants are in the area, the busy times of the day and whether or not there are other attractions in the area, such as a theatre or cinema Authentic Kareem Hunt Jersey , that will help lure in the hungry hoards. Find out how many, if any, restaurants have occupied the space beforehand, and the reasons why they failed or moved on.
Be careful with your capitalThe key to opening a successful restaurant is having enough capital to see you through the first couple of months. Think about all the equipment you will need Kareem Hunt Jersey , from furniture and tills, to kitchen catering equipment and uniforms. Then there's money for advertising and promotion, as well as design and basic stock. It all adds up and budgets can quickly spiral out of control. Try and make sure to put enough aside to comfortably finance the project for up to 12 months.
PubliciseA shiny new restaurant with a to-die-for menu is nothing without customers. Put some money aside for a well publicised opening night to create a local buzz. Hire the services of an established PR agency that deals in the promotion of restaurants - they should have plenty of great ideas of how to get you noticed. Then there's social media: a presence on Facebook and Twitter is a great way to spread the word. Try 2 for 1 deals and drink promotions to whet people's appetite.
Keep the staff happyThere's nothing to make a restaurant run more smoothly than a happy and motivated staff. Involve them in your plans and ambitions for the restaurant and listen to their suggestions for improvements. If they feel their ideas and hard work are appreciated, they will stay longer and work harder.
Create the right atmosphereRegulars come back for the food, but they also become attached to the atmosphere. If it's a fine dining restaurant then work on creating an atmosphere of exclusivity and ultra efficient service; if it's a neighbourhood burger joint, you might opt for hip, comfortable and laid-back. The music, service#7# decor and lighting all make a difference.