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There is one phrase that you will not encounter too many times. But, is considered to be email marketing jargon, so you should still know that it exists. If a marketer creates a list, then that marketer has a house list. Of course, it is normally based upon permission, unless the marketer is known as a spammer and got the addresses in the wrong way. Then, that would be known as the spammer’s house list. So#7# the term would still apply. You want to begin and produce your personal house list. The interesting part about email marketing terms is they are often seen and used in other areas of marketing. The more you read about list marketing, you will become familiar pretty fast with everything. The one thing to avoid is thinking you know everything, and even experienced people will tell you they do not know it all.
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