Get a great name for your web site Marketing Articles | November 28 Cheap MLB Shirts , 2002 Is there anything to learn about how to name your web site from ... The name of your web site is ... to your success. In the physical world you can have a ... to re
Is there anything to learn about how to name your web site from www.websitesthatsuck?
The name of your web site is fundamental to your success. In the physical world you can have a difficult to remember name and overcome it with a great location, convenient parking, low prices, great quality or some combination of these. A hard to remember name may even be an advantage in some cases. A name like TCBY (which doesn't predict the service and is difficult to remember) doesn't hurt sales because yogurt is an impulse buy and success depends on foot traffic. But the Internet is different. It is better if people can remember your name!
What makes a great name? Opinions vary but here are some facts.
A great name is memorable. Perfectly memorable names include Amazon and Yahoo. Equally memorable names include www.pitneybowes (the people who make machines to put postage on letters) Cheap MLB Jerseys , www.fedex, and www.realty1. Amazon and Yahoo are memorable because they aren't obvious while the others are memorable because they are obvious.
Some great names are acronyms. www.ibm and www.ups prove that acronyms work just fine. But some really terrible names are acronyms too. Other acronyms are misleading (who do you expect to be at the end of www.aa? Alcoholics Anonymous or American Airlines?). In my opinion, acronyms are best reserved for people who have a billion dollars to sink into advertising and branding. Otherwise, you risk getting lost in the acronym soup.
A great name for a web site is also recognizable from the real world. In the Internet bazaar I think people still like to do business with people they have heard of and know. For instance Cheap Hats , who do you think is on the other end of www.margaritaville? And we know who is on the other end of www.whitehouse.gov.
Most great names are intuitively obvious. NFL (National Football League) www.nfl is perfectly obvious. So is MLB (Major League Baseball) www.mlb. www.microsoft is perfectly obvious as is www.accenture (Accenture Consulting). Much less obvious and really stupid are names like www.state.oh and www.tri-c.cc.oh (Tri C Community College). These names are dumb because many people cannot even remember the format of the URL.
What about .cc, .tv, or .info and similar names? How many .cc or .tv web sites have you been to? Probably very few. And I think that is the issue. Customers are conditioned to use but not .tv or .info. So you probably lose with a non-traditional name. I would avoid them unless there was something special I could work into the name - the equivalent of the Amazon or Yahoo approach to being memorable because they aren't obvious or expected.
Good names probably aren't cute. www.countonshell and www.iflyswa (South West Airlines) are probably a little to hard to get into a customer's brain because they are a little too cute. Remember, most people are only going to hear the name of your web site briefly Cheap Hoodies , and only once or twice. Wouldn't they be easier to remember Southwest if they copied Continental (www.continental) or Delta (www.delta) and just used their own name? Names need to be straight forward and simple for customers to remember them.
Hyphenated names probably aren't as good as non-hyphenated names. For instance www.federated-fds (Federated Department Stores) would probably be stronger as just federated. And www.shop-4-savings is probably a harder to remember than shop4savings. The trend, if there is such a thing, is to use the whole name as one name.
Some really good names come from the retail sector. www.sears, www.jcpennyCheap Shirts , www.maycompany really do protect and promote the brand and are perfectly obvious and intuitively easy to find. If you hear it once on a radio commercial, see it once on a business card, you will never forget it.
You can find out what names are available at several locations including http:webhosting.yahoo and http:www.internic.netwhois and of course where ever you wish to register your web site name.
Comments on this article? Wanna talk about golf? Can you get me on to Augusta National? Contact me!
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