Back-End Products... The Key To Lasting Profits Marketing Articles | May 30 Amari Cooper Jersey , 2005
A back-end product is a product you attempt to sell your customers after they have recently purchased a related product from your business.
If you're not trying to sell back-end products to your customers, you're making a big mistake. It is easier to sell to existing customers than it is to sell to new ones who don't trust your business yet.
Below are ten killer strategies you can use to sell your back-end products to your existing customers:
1. When you ship people the first product they bought, insert a flyer or brochure for your back-end product in the package.
2. Give customers a free subscription to a customers only e-zine when they buy your product. You could include your ad for your back-end product in each issue.
3. Send your customers greeting cards on holidays or on their birthday. Include a small advertisement inside the card for your back-end product.
4. After people order your first product from your web site, take them to a "thank you" web page and include your back-end product ad on that page.
5. Send customers a free surprise gift after they order your first product. You could attach another ad with the free gift for your back-end product.
6. If you're selling an electronic product Dak Prescott Jersey , like an ebook, include your ad for your back-end product somewhere inside the electronic product.
7. Give your customers a free membership into your "customers only" private site. You could include your ad for your back-end product somewhere inside the private site.
8. Contact your customers by phone and ask them if they were happy with their purchase. You could tell them about your back-end product.
9. Send your customers a thank you letter by mail or e-mail. You could mention your back-end product somewhere on the letter.
10. Ask your customers if they want to be updated in the future when you have new product offers. You could have them sign up to receive e-mail or snail mail updates.
Your business will have a greater chance of surviving when you attempt to sell back-end products to your existing customers.
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7 Tips For Accountants: Here’s How To Handle Difficult Clients
by mgiworld58 · February 26, 2020
Anyone who has experienced working for the service industry has at one time handled a difficult client. These clients come in different forms which can be a challenge for accountants who are members of the international accounting association. Difficult clients can range from aggressive Emmitt Smith Jersey , irrational, up to those who think they know more than the professionals.
Members of international accounting associations have their fair share of difficult clients, especially since accounting is not a basic skill and requires years of practice, education Cheap Dallas Cowboys Hats , and certification to master. For those who are struggling to deal with demanding clients, here are some tips that can help:
Tip #1: Always Listen
Most angry and irate customers are those that just want to be heard. They often have a bad experience and feel like their needs aren???t being attended. It doesn???t matter what field or profession you are in, customers just want to rant. Members of the international accounting association should listen to what the clients are saying before responding to help quell their anger.
Tip #2: Communicate Well
A lot of difficult clients are also those who are confused or do not understand what is happening. This can be due to the lack of communication from both sides which makes the process harder. When explaining accounting terms, be sure to communicate effectively to avoid any misunderstanding.
Tip #3: Be Very Patient
Yes Cheap Dallas Cowboys T-Shirts , listening to angry or know-it-all clients can be draining, but it is a necessary evil as a member of any international accounting associations. Never get angry, scream, or belittle a client when speaking to them. Be patient and wait until it is your time to speak.
Tip #4: Use A Compassionate Tone
A good and effective way to calm down problematic customers is to use a compassionate tone. The tone can be used for speaking as well as writing. By speaking in this tone and manner Customized Dallas Cowboys Jerseys , it is hard for a customer to get upset and soon enough their anger will simmer down.
Tip #5: Offer Creative Solutions
Avoid giving typical, unhelpful, and canned responses to problems. Work together with the client to come up with a creative solution for their problem that works for both parties. Doing this gives the responses a more personal tone that clients appreciate.
Tip #6: Answer And Ask Questions
Be sure to offer answers for all of their questions and also ask the customers questions. Clients sometimes do not know what is wrong and may need some help to determine what it is they really need from their accountant.
Tip #7: Take Time To Follow Up
Once the conversation has ended and a solution was given, the job of an accountant does not end there. It is also best to take the time to follow up with the client to see how the solution is working. The extra step of following up makes the client feel like you Cheap Dallas Cowboys Hoodie , their accountant cares for them.
By establishing a good working relationship with clients, they are less likely to react negatively in the future and will hopefully become easier to work with.